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06 October 2009

McLaren MP4-12C goes virtual

McLaren Automotive has launched a new website, which of course has its new MP4-12C at the forefront. Yes, future customers and McLaren enthusiasts can view the 12C in detail through an animated ‘explosion’ of the car’s technical features, for starters.




Still a ways away, but you can check out how it's all shaping up.


The front page of www.mclarenautomotive.com presents the new performance car in exploded form, which clearly depicts the way in which the car has been designed from the inside out and entirely around the driver.




All that's needed is the bottle of glue ...




The opportunity to explore how technical innovations have shaped the new 12C is a highlight of the site, which employs Adobe Flash 10 3D to bring its content to life. An intuitive navigation system improves the user experience and dynamic edge caching increases the download speed of site data.

Until the car is physically presented in showrooms in early 2011, the site will be the only publicly-available source of official information relating to the vehicle, with updates on the car as it goes along.





The view when you're in ...

Users will also be able to view a gallery of images from McLaren Automotive’s past and present and also tap into ‘The Insider,’ a blog that will be regularly updated with developments from the depths of the McLaren Technology Centre.

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